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Blog

Highlight Loyalty Program Benefits
Loyalty & Marketing
September 13, 2022
Loyalty Program Benefits

First things first, why should you even care about loyalty programs for your Shopify store? Well, it's like this: your customers are like plants, and your loyalty program is the water that keeps them thriving. In other words, it's your secret weapon for customer retention. Getting more customers in …

Recent posts
Customer Journey Management - 5 Value Drivers for Brands
Loyalty & Marketing
June 11, 2025
Customer Journey Management - 5 Value Drivers for Brands

A customer journey is the sum of all interactions a customer has with a brand, from the moment they become aware of their own needs to the point where they develop brand loyalty. Customer journey …

BFCM for E-Commerce: A Shopify Checklist and 3 Case Studies
Design
June 10, 2025
BFCM for E-Commerce: A Shopify Checklist and 3 Case Studies

BFCM, short for Black Friday and Cyber Monday, marks the beginning of the holiday shopping season. It's a time when shoppers are hunting for the best deals, and businesses are looking to capitalize …

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