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A customer journey is the sum of all interactions a customer has with a brand, from the moment they become aware of their own needs to the point where they develop brand loyalty. Customer journey …

BFCM, short for Black Friday and Cyber Monday, marks the beginning of the holiday shopping season. It's a time when shoppers are hunting for the best deals, and businesses are looking to capitalize …

First things first, why should you even care about loyalty programs for your Shopify store? Well, it's like this: your customers are like plants, and your loyalty program is the water that keeps them …